Indie-pop producer informal. is just that. With a mission rooted in keeping it cool, informal. creates music that follows suit. His latest track “Til it Hurts” is a breezy listen with colorful, feminine vocals courtesy of singer/songwriter Meg Cannon. Infused with acoustic guitar plucks and airy electro-fusion chord progressions, “Til it Hurts” is an eccentric joint that feels good on your skin. Equipped with catchy hooks and a formidable chorus, informal.’s latest is an all-encompassing look at his signature sound. Listen to this intoxicating number today and watch this space for more from the rising artist that is informal.!