I met 19-year-old producer FØRD a few months ago at a music industry mixer in downtown LA. He’s super nice, and equally humble and ambitious. The young talent from Byron Bay, Australia isn’t even technically old enough to drink in the States, but he’s already well on his way to having a successful career in music. He’s got some really dope first few tracks, has been jetting across the Pacific for meetings and sessions in LA, and has even played ping pong with Flume already! This latest collab features a fellow Aussie - Melbourne-based singer/songwriter/ producer Woodes - and I’ve gotta believe was written about the Santa Monica Pier and the awe one feels when visiting Los Angeles for the first time. She sings, “Beige-colored kingdom of tall palms and white sand, green dollar bills…I can’t imagine what it’s like to fit in here.” LA definitely has a certain fairytale mystique to it. FØRD’s production certainly gives off calm beach vibes. I really dig his drums, there’s something about them that’s part hip hop, but also a little tribal. Couple that with Woodes’ soft and sensual vocals and you’ve got a perfect song for cruising down the Pacific Coast Highway with your significant other. I’m excited to see what’s next for FØRD, because he’s only getting better.
